Friday, October 14, 2011

Boundary Bay Brewing gets it right on a #BrewDiet

Friday is always a good day on the #BrewDiet. This one was even better, as I only worked until about noon. Making up for that terrible long day on Wednesday that we're just going to forget about, OK?

Major props to Boundary Bay Brewery. They hold the distinction of being the first and (as of yet) only brewery to reach out to me on social channels, thanking me for including their beers in my #BrewDiet. These guys are smart and paying attention to the social space. They didn't offer to send me beer or ask for a testimonial from me. They simply chimed in on one of my (drunkenly misspelled) checkins from yesterday:

Easy. And smart. Our replies went back and forth a couple of times, and they got exposure to everyone who follows my antics. Many of whom are craft beer drinkers. Their target audience. And you can bet the next time I find myself in Bellingham, I'm stopping to knock a few back at BB!

Here's what I did today:

Saturday is college football day, which typically increases my beer count. Let's see what happens!

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1 comment:

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