PodCampAZ is on a 5-year mission

Well, that's not true. But it is the 5th year that PodCampAZ has been around. No, I'm still not helping organize the event, but I will be presenting. Again.

If you're anywhere near AZ, I highly recommend making plans to attend this year. I'm giving you plenty of advance notice. The 5th PodCampAZ takes place November 12th & 13th, 2011 in Tempe AZ. The University of Advancing Technology is once again generously donating their space to the event. It's a top notch place to come learn and share.

How much? Free. As in beer. But you do need to pre-register. It's painless. I just did it.

And if you want to be a speaker (I've done this every year and see no reason to stop), fill out a quick little form and you're on the docket as a speaker at PodCampAZ. Again, I just did it.

Or maybe you just want to help? They need loads of volunteers.

However you can swing it, get to PodCampAZ. If you have any interest at all in podcasting, blogging, social media and any other sort of relevant media you can think of, get to PodCampAZ.

See you there?

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I Have Beer PHXation

[caption id="" align="alignleft" width="374" caption="De Construction by Odell Brewing - Evo Terra on Flickr"][/caption]I like beer. Good beer, you understand. Beer where a brewer had an intent beyond producing a lowest common denominator swill that would be consumed the world over.

I live in Phoenix. Sometimes I get sick of the heat, but by and large, I enjoy this city.

My friend Rob Fullmer has a new project that blends those two nicely. It's a new blog; Beer PHXation. Rob and Dave are just getting started, but they're already carving out a niche for themselves. Both are active and talented homebrewers, and champions of many of the Phoenix-based craft breweries.

They recently released a "manifesto" of sorts, aimed at Arizona Restaurant Week. The issue? Loads of attention paid to wine lists of mentioned establishments -- but beer was an afterthought. They wrote about the subject much more cogently than I would have. It's worth a read.

So kudos, Rob. Keep 'em coming! There's a lot of beer-related happenings in this town. Thanks for showcasing all of it!

Who says everything you do has to be productive?

There are probably better, more productive ways to spend a Friday evening, but fuck it. I like to get together and have a few beers with friends.

More often than not, I'm doing that at #evfn, or East Valley Friday Nights. #evfn is shorter. And yes, dammit, you need the hashtag. And yes, dammit, it's lower-cased. Don't make me get all typographical on your ass.

The history of #evfn and the other #_fns here in Phoenix is well documented. I wanted to talk tonight about why I put forth the energy to organize it each and every week. And since I love the bullet points, let's go that route:

Image by sheiladeeisme via Flickr

• It's a lot of fun. See the title of this website. Fun means a lot to me. And the people who make up #evfn are fun people. That's the one underlying factor -- if you're not fun, stay home. You won't like hanging out with us. Or you'll sit off in the corner and never come back. That sucks, because we're a damned inclusive group. So get out of the corner and introduce yourself to me. I'll do my damnedest to make sure you have fun and meet these cool people.
  
  
• It has no deeper meaning. I heard someone once call it a networking group. I almost coughed up my beer. Which really would have pissed me off, because I like good beer. Leave the business cards at home, please. Yeah, more than one person has met another person that wound up becoming a client or co-worker, but that's not what this is about. If you walk in with a stack of cards and start passing them out like fliers, you probably won't come back. Not because we'll call you out, but because you'll quickly get that our event and your goals aren't aligned. Oh, and we'll make fun of you after you leave. Early.
  
  
• I don't do it alone. Often times -- this week, for instance -- I put the word out for others to handle the organization. They do. Thanks, Derek. This isn't my event. I don't own it. Sure, I have a lot of say in where it happens and not everyone always agrees. Hi again, Derek. But that's OK. If you don't like where it is one week, don't go. Hell, there are only a few of us that go almost each and every time. That's completely OK. In fact, it's by design. And if you have a place you want us to go to, I'll happily give you the reigns for an evening.
  
  
• It gets me out. I work too hard. Or at least too much. You probably do, too. I come home from work and get on the lappy. So does Sheila. I work on the lappy most weekends. So does Sheila. If it weren't for #evfn, I'd become a true hermit. So in effect, you're all helping me say sane. And allowing me to pretend I'm really social in front of my wife.

So that's it. That's why I do this. This coming Friday, we're going to a new place in old town Chandler. After that, we're back at our normal Final Friday stomping grounds -- Whole Foods off Ray. And next month...? Lots of great places. Lots of great people. You should do something like this. Really, it's pretty easy.

Raw audio from my presentation at PodCamp AZ

Note: This is a repost. The other was all wonky. Couldn't fix it, so I'm deleting it and trying again. Sorry for the hassle...

Props to Dani Cutler for capturing the audio of my talk, 5 Reasons Your Podcast TECHNICALLY Sucks, last weekend at PodCamp AZ 2009.

It's long, I warn you. And the quality is much what you'd expect from a stationary mic sitting on a table in the front row while I paced side to side.

On my agenda for the weekend is to format and record a SlideCast version and make it available with the rest of my talks. But for now, for those that can't wait, here it is. Unedited and without the benefit of the slides. Enjoy.

#evfn is the best Tweetup

Image by evo_terra via Flickr

Though it's not exactly news, our little tweetup was named Best Tweetup in Phoenix. Or at least, so sayeth the Phoenix New Times, the indie rag that covers the Phoenix metro scene.

#evfn is a lot of fun. And you should come out. Jonathan McNamara did a couple of times and I'm pretty sure that clinched our victory. He writes for the Phoenix New Times and was probably influential in the creation of the category -- didn't exist last year, probably won't next year.

So props to all who come out and make the event a good one. We'll be at Whole Foods in Chandler tomorrow night from 6 - 8p. And yes, that means we're drinking in a grocery store. Very cool and something to experience if you haven't. Hell, even if you have.

PodCampAZ The Third - The End.

PodCampAZ - Parting Shot

Originally uploaded by evo_terra

It's over. Months of planning and countless hours of work by loads of volunteers all led up to two fantastic days enjoyed by hundreds. That's how I'll remember PodCamp AZ 2009.

Thanks to those of you who came. You're the reason we do this.

Thanks to those who volunteered. Without you, this simply would not and could not have happened.

Thanks to those who presented. You provide the content for which everyone will talk about for weeks and hopefully use in their own lives.

Thanks to those who sponsored. It's not cheap to put on free conference of this scale. Your support was crucial to the success of the event. Well done.

Thanks to those who talked about it. Spreading the word of fun stuff like this is a Good Thing.

Thanks to UAT for giving us -- for free -- a fantastic venue that truly makes the experience better.

Thanks to everyone in the Phoenix community who helped spread the word about this. I had numerous out-of-towners comment on what a fantastic community we have, and how their town simply wouldn't be able to pull this together. While that last part is probably bullshit, you should know that others are envious of what we have done and continue to do. I take it as my personal mission to remind you of that as necessary.

Enjoy the afterglow. You've all earned it.

Phoenix Innovation Foundation launches

I'm not one to jump on the nationalism bandwagon, but it's pretty clear I think that Phoenix rocks. But not because of some arbitrary lines drawn on a map. And I'm not beholden to any specific municipality. When I speak of Phoenix, I'm talking about the greater "Valley of the Sun" that makes up nearly 70% of the population of Arizona. My admiration for this area comes not from our great climate -- though it doesn't hurt. And not from any government infrastructure, corporate footprint or professional sports team.

No, I love this community. I take great pride in the community events that I've been a part of. Sometimes as a passive participant and sometimes more active. Quite often building a community is hard work. And occasionally a pain in the ass. But so are all things I hold dear.

Today we're officially launching the Phoenix Innovation Foundation. PIF for short. It seems a logical offshoot to the way we're growing this community, borrowing heavily from other self-created communities around the country. And PIF doesn't make Phoenix great. It's just one more thing that makes the Phoenix community great. I hope it will be a catalyst to do more great things. I hope it inspires and assists those already working hard to build this awesome community. And I hope it can act as an inspiration to the communities growing all around the country. Oh hell... make it the world.

And I don't say this often, but I'm humbled to be a part of it.

Having epic amounts of fun

#eshb09 - Epic Super Hero/Villain Battle 2009

Originally uploaded by sheiladeeisme

Last night was the Epic Super Hero/Villain Battle 2009. I helped organize the event as part of Improv AZ. Additionally, I took on directorial duties to coordinate the Hero-side of the battle.

As you can see from dozens of pics on Flickr, the battle was a smash success. Truly meeting the "epic" descriptor. While it looks like it went off without a hitch -- a hitch there was. Scottsdale Fashion Square security intercepted my intrepid band of heroes before we could step foot inside the mall. After some tense negotiation (kidding -- everyone was quite friendly) between our group, security and a lone police officer, we were allowed to pass through the mall sans masks. Since the battle was taking place outside of the mall-proper (you don't think we're stupid enough to do this inside the mall, do you?), we modified our plans slightly and proceeded.

Which brings me to the point of this post. You see, Improv AZ is fun. PodCamp AZ is fun. Hacknight at Gangplank is fun. Ignite Phoenix is fun. And #evfn is a heck of a lot of fun.

I'm working a full time job now. With a 45 minute one-way commute. And I'm still dedicating 15 - 20 hours a week to my duties for Podiobooks.com¹.

I spend a lot of time on things that are fun. And when something stops being fun, I stop doing it. Save the work stuff. But I try and make that fun, too.

Are you having fun?

^{1 - Podiobooks.com is a hell of a lot of fun. I put it here in the "work" paragraph because it's more than fun, and I can quantify the time.}

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PodCamp AZ in November. You should come.

Nice shirt

Originally uploaded by sheiladeeisme

On November 14th and 15th, we'll once again be putting on PodCamp AZ. I'm really looking forward to the event. It's our third year and the folks helping plan the event are fantastic -- even more fantastic than the prior years. I think we're getting good at this stuff.

PodCamp AZ is free to attend. If you live further north than say, Phoenix, your weather sucks in November. You'll want to come here. It's usually still in the 80s, with no fear of that frozen water falling as if by magic from the sky.

PodCamp AZ is also a blast. I've heard many folks call it the new and social media event of the southwest. We drew over 700 people last year. If you were one, great. If not, come out this year and help us break 1000.

PodCamp AZ is a free unconference, but with a twist. Most notable: we actually schedule tracks, speakers and presentations. Anyone can present on any topic, but we encourage speakers to get us their info quickly so we can get them on the schedule. That helps those who want to attend but aren't sure of the value. But let me assure you -- we provide value to spare.

And yes boys, I'm sure iJustine will be back this year. We're getting commitments from other web-celebs from all over the country. It is the place to both see and be seen. Oh, and you can learn some stuff about new and social media, too.

If you're interested, register now. It's free. In the coming weeks we'll be putting up special rates for lodging at local hotels. Or find a buddy to crash with. Couch surfing is the hot new trend.

And if you want to help spread the word on this, today is the day. We're doing a big blog blast. Find the details here. See you in November!

Big Numbers - The video from Ignite Phoenix #4

If you missed the event or didn't get the full picture from the Sideshare presentation, I'm delighted to say that the video of my talk on Big Numbers from Ignite Phoenix #4 is online!



Ignite Phoenix continues to be the very best event in the Valley. And I'm not making that up. It. Is. The. Best. If you don't have one in your community, start one.

I was a lot happier with my presentation this time than last. Why? Because this time, I pushed my arrogance aside (try and picture that) and actually rehearsed. I was prepped. I knew the material. I know what I was going to say and when I was going to say it. I could do the whole 5 minutes without the slides. Yet I left enough breathing room for the crowed to react. And they did, in all the right spots.

Could I improve? Sure. I need to stop moving around so much. Maybe I should only move during the transition. Or maybe it's fine. But if I'm going to do more talks professionally -- no, I wasn't paid to speak at Ignite Phoenix -- then I need to get my body motion as prepped as my ability to nail the slides and the words. Not that I'm not happy. I'm friggin' thrilled with how I did!

Wanna do this? Go ahead. Ignite Phoenix is taking submissions for their 5th event coming up in November. And yes, you know I'm submitting again. What? Not sure... I have time.

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Mixing it up at Social Media Club Phoenix

Image by chuck-reynolds via Flickr

I've had a love/like relationship with SMC Phoenix for the last year. On one hand, I love the idea of getting social media enthusiasts together for the purpose of discussing social media. There are plenty of informal gatherings (e.g. #evfn, Gangplank, various Tweetups ...) happening all over the valley all the time. But those are more social gatherings that use social media rather than social media gatherings. The difference is subtle, but there.

In my experience, SMC aimed to do just that, but meetings all too quickly devolved into just another social gathering. A gathering of "usual suspects" who -- without actively trying -- created a nearly impenetrable wall for anyone who was new to the group. I blame no one for this. And I fully recognize that this may be my own misperception of reality. So there's no need to fill the comments with a bunch of "I disagree, Evo" statements.

Because this post is about the future. An unsure future, but a testable future.

Tonight, SMC Phoenix is trying a new direction. It may not be the direction from now on. Hence my use of the word testable. Current-coordinator Jeff Moriarty is tweaking the format and clarifying the scope. Enough to entice me back tonight for what I hope will be the first of many happy returns.

So if you've not been to SMC for a while, give it another shot. And if you're sitting on the sidelines wondering if it's for you, now is a great time to try. I hope to see you there.

Social Media Club Phoenix
Meets the 2nd Thursday of each month
from 6:30p - 8:00p
at Jobing.com headquarters (not the Arena)
4747 N. 22nd Street (between Indian School and Camelback)
Phoenix, Arizona

Re-emerging at RE BarCamp Phoenix 2009

Hi. Did you miss me? Sorry for the hiatus. No major changes. No shifts in priorities. I'm still here.

This coming Thursday, I'm going to spend the day with a pile of Real Estate agents. No, I'm not in real estate. Quite the opposite, as I've been tweeting about recently. But I have found that the Phoenix RE community is hugely ahead of the curve when it comes to adopting digital, social and new media. And since I'm again going to be speaking at the NAR National Conference, I need to keep up with these people.

Thursday is RE BarCamp Phoenix 2009. It's an unconference in that the sessions and topics are generated the day-of by the people attending the free event. Oh goody, you're saying. A chance for real estate agents to get up and try and sell you on why they should sell -- or sell you -- your next house. No, not really. Here's a preview of the planned topics:

• Twitter
  
• Drowning in Useless Metrics
  
• Screw SEO, it’s all about YEO (You Engaging Others)
  
• Blogging 101
  
• Online Niche Marketing
  
• Web 2.0 Doesn’t Count Unless You Follow-Up

And you know who's leading this discussions? Real estate agents. Not a bunch of techno-savvy web-workers who have nothing better to do with their time on Thursday. These are working real estate agents who've grabbed the idea of digital media by the throat and made it work for them.

I love it. I plan on learning a lot that day. Want to join me? RE BarCamp Phoenix 2009 happens this Thursday, April 23, 2009 at Scottsdale Stadium from 8:30 - 4:30. And it's free. You should come. If for no other reason that to see how one industry -- real estate -- is utilizing social media: the right way.

Improv AZ mission #2 a success!

Image by ousooner44 via Flickr

How did your spend your Sunday afternoon? We spent ours welcoming back a total stranger at the airport.

Nope. Not kidding.

It's another one of our "warm ups" for Improv AZ that started with the No Pants Day Light Rail ride a few months ago (that amazingly got picked up by the press in places like BOSTON!). This one is called Welcome Back!, and it's a solid staple in the "Improv Everywhere" lineup. Our little group is shaping up to be a lot of fun, and I look forward to the next event! Check out the write-up, complete with pics and a video. Everyone wanted to be Debbie!

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Come out for #evfn at Tilted Kilt in Mesa 3/13/09

Image by Andorra Photography via Flickr

#evfn is a weekly social gathering organized primarily over Twitter. It stands for East Valley Friday Nights (that's the east valley of Phoenix, AZ) and yes, you are invited.

This week we're off to the Tilted Kilt in Mesa. Many of our regular attendees are familiar with the Tempe establishment, but manager Kevin Kleinfelter convinced me that they'd take extra special care of us at his place in Mesa!

The Kilt is one of those establishments that needs to be experienced. Plenty of good beer, great pub-grub and some pretty waitresses in short skirts. How can that be bad?

Remember the agenda: no agenda. Have fun. Meet people. Party on!

RSVP:

• On Upcoming
  
• On Facebook
  
• On Yelp
  
• ... or add the event anywhere you see fit.

Stay updated:

• Join the Upcoming group
  
• Join our Facebook group
  
• Add pics to our Flickr group
  
• See where we've been on Yelp

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Big Distance - My talk from Ignite Phoenix 3

Here are the slides and the audio track from my Big Distance presentation, originally given at Ignite Phoenix 3 on February 25, 2009. The slides have been corrected. The audio was recorded right here in my office. So is it the exact same talk as happened live last week? Nope. It's better.

Props to Phil Plait for much of the math. And checking the rest. Of the math. Go buy Death from the Skies!. It's where I got much of the info.

Big Distance - Talk from Ignite Phoenix 3

View more presentations from Evo Terra. (tags: scale astronomy)

If you're not familiar with the Ignite format, here's all you need to know. 20 slides. 5 minutes. Go. The most fun you'll have presenting anything you want.

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My next Ignite Phoenix presentation will be better

Image via Wikipedia

Ignite Phoenix the Third was last night. And by all accounts, it was far and above the best event so far. The Tempe Center for the Arts was a great venue. A packed venue that quickly setup video screens outside the room for those who couldn't get in. 300+ extremely appreciative people. Wait, don't forget the beer and wine. That tends to help!

And yet, I walked away disappointed. Not in any of the things I mentioned above. Not in the organizers who did a fabulous job as usual. And not at my fellow presenters, some of which knocked it out of the park.

No, my disappointment comes as I reflect upon my own presentation. I screwed up. In three ways:

• Overconfidence: I spoke on a topic I'm well-versed in. I spent at least four hours assembling my 20 slides. I rehearsed it several times until I had the timing pat. I did all of that over a week ago. And then I didn't look at the presentation again until it started showing on the big screen.
  
  I've heard it said that airline pilots work the hardest at takeoff and landing -- the plane pretty much flies itself in between those points. Turns out it's the same for me and presenting. Once I got rolling, it went pretty well. Even the ending was OK (since the Ignite format doesn't leave a lot of room for long "In conclusion..." slides). But I totally boffed the opening. Which threw me off for the rest of the presentation.
  
  Had I spent 60 seconds flipping through the slides an hour before I went on, I would have nailed it. But I didn't. Cocksure doesn't go far enough to describe me at times.
  
  
• No outside editor: Simple mistakes get made. It's easy for our eyes to overlook them, especially when they are the same eyes that are connected to the brain that made the mistake in the first place. In my case, I had a unit of measurement wrong. The number that came from the calculations was right, but a transposing error threw the whole thing off. Sometimes these tiny mistakes crash presentations. Sometimes satellites. In hindsight, I should have sent the whole presentation -- a whopping five minutes -- to Phil Plait for vetting. He helped me with some of the math anyhow, and I'm sure he would have caught my gaff in an instant.
  
  
• No notes: I'm not much of a note-taking person. I craft my slides in such a way that they contain clues about what I want to say. And since I'm good at memorizing my points, it hasn't been much of an issue in the past. But the two prior errors caused me to be a bit flustered as I progressed, compounding errors. I forgot words. I transposed names. I started shooting from the hip. Granted, I've got decent aim from there. But it would have been better to have an anchor to draw me back in.

But don't get the impression that I bombed. I doubt I'll be banned from future talks. Everyone in the audience seemed to appreciate what I had to say. And all in all, the intent of my talk was successfully conveyed to the audience. Though I'm sure at least one person caught an error and wrote me off on principle. I say this because I do this.

The good news: I can fix it in post. I'll get some time to record myself giving the talk here in my own domain. Where I won't screw up. And that's the one I'll post for you.

Prepping for Big Distance at Ignite 3

Image by tysoncrosbie via Flickr

My talk on Big Distance has been selected by the fine folks at Ignite Phoenix 3! So now I know what I'm doing the evening of February 25th. Oh, and the weekends leading up to that, as I still need to finish the talk. It's called "Big Distance", and it's in a similar style as my Big Time talk from the first Ignite Phoenix.

If you can't make the event (live or on uStream), I'll post the slides when I'm done.

But if you want a preview, the scarily-talented George Hrab has just released a video of a new song, FAR. Both his song and my talk are in the same spirit. My talk will go into more details. But his has a snappy beat. And uses the phrase "uber-far".

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What does #evfn stand for?

Image by sheiladeeisme via Flickr

The next time someone asks "What does #evfn stand for?", please direct them to the link behind that query.

Or you could just tell them it stands for East Valley Friday nights. But sending the link above is much funnier. Here's the description that I use on Upcoming, Yelp, Facebook and anywhere else I can think to spread it:

#evfn is a weekly social gathering organized primarily over Twitter. It stands for East Valley Friday Nights and yes, you are invited.

Remember the agenda: no agenda. Have fun. Meet people. Party on!

So if you're in any of the "east valley" cities of the greater Phoenix area or are planning on being in town any Friday night, rest assured that we'll be having an #evfn from 6:00 - 8:00. We're averaging about 40 people as of late, so it's becoming a bit of a challenge to find establishments that can handle us. But we're doing OK and we have a few "go-to" places that are happy to take the huge influx of cash we give them once a week.

There's a Flickr group set up so you can see some images of prior events. Anyone and everyone can contribute photos here, so load 'em up!

Want to stay informed? The best way is to sign up for our Upcoming group. That's the "official" place to RSVP. If your account is properly configured, you'll get an email when the venue is set.

And since this event is primarily organized via Twitter, you can search for #evfn to find the conversation. I suggest following a few links and checking the date. Would hate to see you wind up at where we were in the past!

See you at an #evfn soon!

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What the heck is an #evfn?

#evfn is a weekly social gathering organized primarily over Twitter.¹ It stands for East Valley Friday Nights and has been going strong for several weeks now², I think we might have reached critical mass of sorts last night.

It's an interesting off-shoot social media experiment, with roots in various Tweetups, meetups and the like. And it's a complete violation of the 80/20 rule. Social "friending" tends to not care much about the geography of connections. If I look at the friends list of any of my social network profiles, the vast majority of people aren't near me. Sure, there are plenty who prefer to keep connected to local people on line, but they (or perhaps you ) are the aberration.

Yet local events like #evfn work, even though most people in my circle (and the circles of others tweeting about the event) can't make it without hopping on a plane. Yet it prevails. Nifty.

Obviously, local groups have been meeting well before Twitter came along. They've even been using the webbernets to organize. But I don't think that something like #evfn could have arisen without a tool like Twitter. Why? Because Twitter is what #evfn attendees have in common, yet the gathering isn't focused around Twitter. I counted no less than four different and distinct "niches" of people last night. And yes, they by and large clustered together. But there was plenty of flow and interaction among groups. It didn't feel like there were four different parties taking place under the same roof. We were all quite obviously together. That's very different from knitting circles, play dates, book clubs, or fan gatherings. There the organizing principle is what you are there to talk about, do, support or watch. And more power to them.

I think we're to the point where I need to create a home base for #evfn. It's fun enough. :) Next week we'll meet at Whole Foods in Chandler. In the Tapas Bar. And if you think it's odd that a grocery store is the place we're meeting for an event that's largely about tossing back a few good beers, I direct your attention the "Tapas Bar" again. My grocery store can beat up your grocery store.

How are you using social media to generate a localized action of some kind?

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^{1 - Best definition I've heard so far. Thanks to Charlie the Beer Guy for tweeting that out.
2 - Thanks to Tyson Crosbie for starting #pfn (Phoenix Friday Nights), which I went to once and enjoyed immensely. I took that inspiration and some Derek Neighbors-style "I'm just gonna do it myself" attitude to put this together. Kudos to both!}

5 Reasons Why Your Podcast SUCKS on iTunes preso

More from my talks at Podcamp AZ last weekend!

5 Reasons Why Your Podcast Sucks On Itunes

View SlideShare presentation or Upload your own.

No, this isn't the same as the previously posted slidshow. Pay close attention to the title. This one is all about things you are (probably) doing wrong on iTunes.

I make plenty of examples out of plenty of my friends here. I hope none of them take it personally. Just pointing out errors. Might as well use friends, right?

There's also some video that Queen Geek captured. If you can find a way to sync them together, have at it!

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