Monday, April 16, 2007
Five O’Clock Shadow 18
In my day job, I work for a company that spends gobs of our clients' money on online advertising. Even though it's not our core focus, we spend the largest sums on paid search, and I'm noticing some changes in that vertical.
For starters, Wikipedia has ceased to be an interesting curiosity that I can largely ignore. Rather, it's turning up in more and more searches and is unquestionably a trusted source of information. I'm a big fan of the idea of Wikipedia, for reasons many have said much more eloquently than I dare attempt.
Today marked a big change in my attitude and approach to Wikipedia, as I took matters into my own hands and updated my own profile page. I used to think that it was best left to the hands of the community, that people, organizations and entities that edited their own listings would somehow sully the sanctity of the information posted.
I was wrong. While I'm not so naive to think that nefarious characters won't try and tweak things to their liking (or to the detriment of those they don't like), I've decided to trust in the system, knowing that my intentions were honorable and honest. I figure if I'm not willing to take this step on my own information, how can I suggest the same of my clients?