Thursday, April 12, 2007

Five O’Clock Shadow 16

Five O'Clock Shadow 15

Originally uploaded by evo_terra.

I couldn't look more goofy in this photo if I tried. Putz.

Tonight finds me contemplating the nature of advertising and my role in it. Professionally speaking, I'm dissatisfied working in an industry where having 99.8% of the audience completely ignore your message is not only acceptable, it's considered a success.

On, I've been running a direct response experiment that isn't going so well. Part of it has to do with how I set things up (I mixed branding and DR elements), but I'm starting to think that podcast media files may not be the place for direct response approaches.

I'm trying something new next week and will have a more clean test. Always experimenting...

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