Social Media + Storytelling success story

Image by CC Chapman via Flickr

Congrats are in order for my buddy CC Chapman. Today he announced that his company, The Advance Guard, has been acquired by Campfire. That's a huge win for both companies.

I know little of Campfire other than a non-typical campaign I helped out with from the very fringes. And what I know of The Advance Guard is mainly from my friendship with CC -- a guy who gets it.

I look forward to seeing the way this newly minted entity helps break re-define marketing. It's 2009. It's about time someone did.