Sunday, August 10, 2008

Helping out with The Social Media Bible

A few months ago I was introduced to Lon Safko at a local Phoenix event. The details are fuzzy, but through a series of mutual acquaintances, it was decided that Lon and I needed to get together. He was (and still is) busy compiling data and gathering "experts" for The Social Media Bible, due out in 2009 from my friends at John Wiley & Sons.

Why me? Partly because I'm the co-author of Podcasting for Dummies. Partly because I'm local to Phoenix. Seemed a good match. So I offered to lend my assistance to the podcasting chapter.

The Social Media Bible looks to be a pretty serious undertaking, and I'm looking forward to seeing it in print. Lon is no dummy and is squarely aiming his book to the business community with little or no understanding of what social and new media is -- let alone how they might use it. I applaud him for his approach of saying "hey, I'm not the expert, but let me tell you about [insert social/new media buzzword] from a person who is and expert at that".

He recorded an interview with me detailing some suggestions I'd give to the new person considering starting a podcast. It'll be transcribed and eventually find it's way into the book, but for now, take a listen -- with the understanding of the audience for which it was designed. Oh, and the site isn't even close to being prettied up and fully fleshed out. Consider this a "sneak preview", if you will.

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