Friday, March 20, 2009

Social Media Triage - Scaling back

the sign says...Image by Kevin Steele via Flickr

Tune in at 9:00a PDT Saturday at

There's nothing wrong with jumping in with both feed. But sometimes, you jump in with dozens of feet, and then you realize that you only have two.

What do you do when you've done way too much and you feel yourself being stretched thin? We'll talk about that, and then get to solving your social media problems with real-world and tactical advice.

What is Social Media Triage?

If you’ve seen a M*A*S*H re-run, you know what triage is. It’s providing quick and immediate aid to those who need it the most. It’s patching a hole, fixing something that is broken, or getting something working that has stopped.

Social Media Triage™ is no different. Just with less icky stuff.

SMT assumes you’re already in the thick of things in the social media sphere, but those things are not going according to plan. Or perhaps you didn’t have a plan in the first place. SMT is all about quick and immediate tactical changes to fix what you could be doing better.

SMT is focused. While there is an evaluation of everything you are doing in the social space, it’s applied systematically. It’s not a re-work of your strategy. It’s making sure that your tactics match said strategy. One social media site at a time.

SMT is tough love, with actionable outcomes that are implemented by you on-the-spot. It’s about shifting your perspective and getting you focused back on why you started doing this stuff in the first place.

On, you're getting a "group session" of SMT. It's a taste of what you'll get one-on-one if you hire me. And yes, we can do it remotely. The "full" SMT is an hour and a half of one-on-one consulting time (flat fee of $225) with no required follow-ups or pre-defined retainer arrangements. You pay for what you need, and you move on smarter and wiser for the experience.

Sound interesting? Let’s do it.

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