Wednesday, December 3, 2008

Launching Social Media Triage™ - Bite-sized Evo Terra goodness

Color-coded flagging tape can be used to mark ...Image via WikipediaIf you've seen a M*A*S*H re-run, you know what triage is. It's providing quick and immediate aid to those who need it the most. It's patching a hole, fixing something that is broken, or getting something working that has stopped.

Social Media Triage™ is no different. Just with less icky stuff.

SMT assumes you're already in the thick of things in the social media sphere, but those things are not going according to plan. Or perhaps you didn't have a plan in the first place. SMT is all about quick and immediate tactical changes to fix what you could be doing better.

SMT is focused. While there is an evaluation of everything you are doing in the social space, it's applied systematically. It's not a re-work of your strategy. It's making sure that your tactics match said strategy. One social media site at a time.

SMT is tough love, with actionable outcomes that are implemented by you on-the-spot. It's about shifting your perspective and getting you focused back on why you started doing this stuff in the first place.

Perhaps best of all, SMT is get-in-get-out. It's an hour and a half of one-on-one consulting time (flat fee of $225) with no required follow-ups or pre-defined retainer arrangements. You pay for what you need, and you move on smarter and wiser for the experience.

Sound interesting? Let's do it.

Tip of the hat to CC Chapman for hearing me out on this a week ago. And to Marcus Nelson for tweeting about on Monday. And to Luanne Mattson for being my first client.

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  1. Evo helped me do some triage on Monday. He gave me a few recommendations and tips. I've only started delving into social media since the summer (another avenue to get the word out about travel in Cochise County), and I wanted to make sure I was coming at it from the right angle. He gave me some great ideas, and he is a good teacher. Thanks, Evo!

  2. Really glad you dove in and did this after our conversation. I love the idea.

    After you do a few of them I'm hoping you'll come on Managing the Gray and we can talk some more about it and what you've found out.

    Kick ass and take names my friend.

  3. Excellent. I'm doing something similar next week.

  4. Wait so is this like Which is a better service? I'm looking for the best deal on some one-on-one consultations. Please advise.

    Thank you,
    Zach Arneson

  5. Thanks for the kind words, Luanne. Thanks for the encouragement, CC. And yes, I'll come on! And thanks for adding to the mix, Steve!

    Zach: There are likely some differences in the services Alex and I offer. However, since neither of us has contracted with the other for assistance, we're probably not the best ones to objectively analyze and compare. That, I'm afraid, is up to you. :) I'd be happy to discuss more in detail with you if you wish. My focus is just that -- focused. And if I'm not able to help with your needs, I'll happily tell you so. Email forthcoming.

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