Tuesday, March 31, 2009

Remembering Joe x2

I've had two really really good ideas for April Fool's Day pranks this year. Brilliant, mind-blowing pranks. I had them all planned out. But I'm not going to do either of them.

Guess I'm still not ready for today to be about anything other than remembering Joe Murphy. It's last year all over again, it seems. That's OK.

Maybe next year. Enjoy your April Fool's Day. Joe would have wanted you to.

Obligatory link to and inclusion of Beatnik Turtle's Mason Rocket. And thanks to Jack Mangan for the image used in this post. Cheyenne Wright created the original.

Friday, March 20, 2009

Social Media Triage - Scaling back

the sign says...Image by Kevin Steele via Flickr

Tune in at 9:00a PDT Saturday at http://ustream.tv/channel/social-media-triage

There's nothing wrong with jumping in with both feed. But sometimes, you jump in with dozens of feet, and then you realize that you only have two.

What do you do when you've done way too much and you feel yourself being stretched thin? We'll talk about that, and then get to solving your social media problems with real-world and tactical advice.

What is Social Media Triage?

If you’ve seen a M*A*S*H re-run, you know what triage is. It’s providing quick and immediate aid to those who need it the most. It’s patching a hole, fixing something that is broken, or getting something working that has stopped.

Social Media Triage™ is no different. Just with less icky stuff.

SMT assumes you’re already in the thick of things in the social media sphere, but those things are not going according to plan. Or perhaps you didn’t have a plan in the first place. SMT is all about quick and immediate tactical changes to fix what you could be doing better.

SMT is focused. While there is an evaluation of everything you are doing in the social space, it’s applied systematically. It’s not a re-work of your strategy. It’s making sure that your tactics match said strategy. One social media site at a time.

SMT is tough love, with actionable outcomes that are implemented by you on-the-spot. It’s about shifting your perspective and getting you focused back on why you started doing this stuff in the first place.

On uStream.tv, you're getting a "group session" of SMT. It's a taste of what you'll get one-on-one if you hire me. And yes, we can do it remotely. The "full" SMT is an hour and a half of one-on-one consulting time (flat fee of $225) with no required follow-ups or pre-defined retainer arrangements. You pay for what you need, and you move on smarter and wiser for the experience.

Sound interesting? Let’s do it.

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Saturday, March 14, 2009

Social Media Introduction for the Travel & Tourism Industry

A few weeks ago I gave a talk to a 100+ owners of business in the travel, tourism and hospitality industry. It was at the Cochise County Travel & Tourism Workshop down in Benson Arizona. My job was to speak to the attendees about getting started in social media.

Here's the abbreviated version of that talk, minus the question and answers which took place as I talked. I love questions raised in the middle of my talk, for it really lets me craft the rest of the presentation to the needs of my audience. But it's tough to capture those questions on audio, and it sure drags out the presentation.

So now my 1 hour talk has been boiled down to 20 minutes, thanks to the magic of SlideShare. Love those guys. And I hope you enjoy the talk. Remember who it's geared for, but I think many of you will get something out of it.

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Wednesday, March 11, 2009

Saturday morning Social Media Triage live on Ustream.tv

Image representing Yelp as depicted in CrunchBaseImage via CrunchBase

After successive and successful alpha and beta launches of my free weekly group version of Social Media Triage, I'm ready to make it official.

This Saturday morning at 9:00 Phoenix-time (currently PDT) I'll kick off the group session by sharing some things I've learned about Yelp this week. After that, we'll get in to the true meat of the matter -- the issues you're currently facing in your own social media efforts.

I do it live on Ustream.tv so you can enjoy it from wherever you happen to be. Go here to watch it live or to see recordings of the the prior two sessions.

Do you know of someone who should attend? Please tell them about this event. You can direct them to this page, the Upcoming RSVP page, or the event listing on Facebook. And if you'd like to post it somewhere else... please do!

See you Saturday morning!

Interested in having the personal and complete Social Media Triage experience? It’s an hour and a half of one-on-one consulting time (flat fee of $225) with no required follow-ups or pre-defined retainer arrangements. You pay for what you need, and you move on smarter and wiser for the experience. Contact me to schedule a time that works for you. And yes, we can do it over the interwebs. No need to come to Phoenix!

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Tuesday, March 10, 2009

Improv AZ mission #2 a success!

No Pants AZImage by ousooner44 via Flickr

How did your spend your Sunday afternoon? We spent ours welcoming back a total stranger at the airport.

Nope. Not kidding.

It's another one of our "warm ups" for Improv AZ that started with the No Pants Day Light Rail ride a few months ago (that amazingly got picked up by the press in places like BOSTON!). This one is called Welcome Back!, and it's a solid staple in the "Improv Everywhere" lineup. Our little group is shaping up to be a lot of fun, and I look forward to the next event! Check out the write-up, complete with pics and a video. Everyone wanted to be Debbie!

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Come out for #evfn at Tilted Kilt in Mesa 3/13/09

IMG_0690Image by Andorra Photography via Flickr

#evfn is a weekly social gathering organized primarily over Twitter. It stands for East Valley Friday Nights (that's the east valley of Phoenix, AZ) and yes, you are invited.

This week we're off to the Tilted Kilt in Mesa. Many of our regular attendees are familiar with the Tempe establishment, but manager Kevin Kleinfelter convinced me that they'd take extra special care of us at his place in Mesa!

The Kilt is one of those establishments that needs to be experienced. Plenty of good beer, great pub-grub and some pretty waitresses in short skirts. How can that be bad?

Remember the agenda: no agenda. Have fun. Meet people. Party on!


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Monday, March 9, 2009

Tee Morris is ANTI-Social Media

I co-written books with Tee Morris. I know him as a stand-up guy, filled to the brim with passion and drive. He's been on the lecture circuit for a while now. But since he's on the east coast and I'm near the west, I've never seen him present.

Until today, thanks to Blip.tv:

Tee took some noobs through the beginning stages of social media, with some good tips. I look forward to the remaining four episodes of this series. He's not only a patient and helpful teacher, he's damn skilled at the video stuff. Which makes me want to kill him.

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Saturday, March 7, 2009

Social Media Triage beta launch on UStream.tv a success

Update: Pulled my head out and figured out what was wrong with the Ustream.tv embedding. See? Everyone makes mistakes at this stuff. All part of the fun!

Earlier today I did the beta launch of my Social Media Triage on Ustream.tv. I think it went very well, and I'm indebted to those who graciously hung out with me for an hour as I bounced around and answered a few questions.

I'm really amazed at the size of the audience, as I neglected posting anything about the event until late yesterday afternoon. I'll fix that before next time. And there will be a next time. It'll happen each and every Saturday at 9:00am MST (which is about to be the same as PDT, so make a note).

More info coming. If you missed it, watch the recorded video above -- if you have an hour. :)

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Monday, March 2, 2009

Big Distance - My talk from Ignite Phoenix 3

Here are the slides and the audio track from my Big Distance presentation, originally given at Ignite Phoenix 3 on February 25, 2009. The slides have been corrected. The audio was recorded right here in my office. So is it the exact same talk as happened live last week? Nope. It's better.

Props to Phil Plait for much of the math. And checking the rest. Of the math. Go buy Death from the Skies!. It's where I got much of the info.

If you're not familiar with the Ignite format, here's all you need to know. 20 slides. 5 minutes. Go. The most fun you'll have presenting anything you want.

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